A Better Tomorrow™: Our purpose
We are committed to Building a Smokeless World and creating A Better Tomorrow™
Find out moreA Better Tomorrow™ through strategy & action
We aim to deploy our multi-category portfolio to actively encourage smokers around the world to switch to smokeless products – in nicotine and beyond
Find out moreA Better Tomorrow™ through science & research
Science and research are accelerating our Tobacco Harm Reduction mission
Find out moreA Better Tomorrow™ through brands & innovation
Our portfolio of powerful smokeless product brands will drive progress towards a smokeless world
Find out moreA Better Tomorrow™ through sustainability
Actively migrating consumers away from cigarettes and to smokeless alternatives while embedding sustainability across our organisation
Find out moreTadeu Marroco, Chief Executive, participated in a fireside chat at UBS Global Consumer and Retail Conference
Read more >Our transformation
World-class science powering progress
We never stand still. Research and Development is critical to the business, accelerating pioneering approaches to scientific innovation
Read more >New Categories fuelling faster transformation
We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences
Read more >Sustainability driving a greener tomorrow
We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy
Read more >#BeTheChange People and culture
People are at the heart of our transformation. We want BAT to have excellent people, engaged teams and be a great place to work
Find out moreLatest news and stories
New Innovation Centre in Southampton
BAT has opened a state-of-the-art facility in Southampton dedicated to accelerating the development its smokeless products.
Video: Chief Executive’s take on Preliminary Results 2023
Our Chief Executive Tadeu Marroco shares his views on BAT’s Preliminary Results for the year ended 31 December 2023.
Latest news releases
Share buy-back programme
BAT today commences its programme to buyback BAT ordinary shares (the “Programme”) using proceeds from sale of 436,851,457 ordinary shares in ITC Limited.
Completion of Block Trade of 436,851,457 Ordinary Shares in ITC Limited
BAT PLC ("BAT or the "Group") has completed the block trade of 436,851,457 ordinary shares (the "Block Trade Shares") in ITC Limited ("ITC")
In the spotlight
2023 Preliminary Results
2023 Preliminary Results
Our Chief Executive Tadeu Marroco shares his views on BAT’s Preliminary Results for the year ended 31 December 2023.
Bite-sized science - Vuse
Bite-sized science - Vuse
The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.
Sustainability leadership
Sustainability leadership
In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.
#BeTheChange
#BeTheChange
Our world is changing and BAT is transforming. Learn more about the journey we are on and how you can #BeTheChange! #ABetterTomorrow
Our purpose: To build A Better Tomorrow™
Our purpose: To build A Better Tomorrow™
See how BAT is building A Better Tomorrow™ by reducing the health impact of its business
Latest results, reports and research
Results centre
Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow™
Read more >Annual reporting
Our Combined Annual and Sustainability Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here
Read more >Scientific research
For reduced-risk products to fully contribute to tobacco harm reduction, it’s essential that their reduced-risk status, compared to smoking, is adequately demonstrated by robust science
Read more >